This website represents Midey Hair Collection, a UK‑based premium hair boutique that offers a curated selection of wigs, hair extensions, bundles, and hair styling accessories designed to help customers express their unique beauty with confidence and style. The platform also showcases professional hair services — from colour customisation and wig maintenance to bespoke wig‑making — bridging product retail with personalised care.
Project Description
The Midey Hair Collection website functions as an e‑commerce and services platform, enabling visitors to browse, shop, and book hair products and related styling services. The design is built to elevate the boutique’s premium ethos, emphasising product discovery, service offerings, and ease of shopping, all while creating an engaging and confidence‑boosting experience for beauty‑focused customers.
Purpose & Audience
This project was created to serve style‑driven customers in the UK and beyond seeking high‑quality hair solutions — from ready‑to‑wear wigs and extensions to bespoke customisation services. The target audience includes fashion‑forward individuals, clients preparing for special events, and anyone looking to enhance their look with premium hair products or personalised styling services. The site acts as both a retail destination and a booking hub for professional hair care services.
Key Features & Structure
- Product Catalogue: A well‑organised online shop showcasing wigs, extensions, bundles, and accessories with pricing and add‑to‑cart functionality.
- Styling Services: Professional service offerings such as colour customisation, wig laundry, closure wig making, and frontal wig making with booking options.
- Featured & Special Deals Sections: Highlighted products and limited‑time promotions to encourage browsing and conversion.
- Newsletter & Offers: Subscription section to keep visitors updated on new collections and promotions.
- Clear Contact & Support: Visible communication pathways for enquiries regarding products, orders, or services.
Design & UX Highlights
The design focuses on visual appeal and intuitive shopping flow, using clean layouts, strategic product placement, and category organisation to make browsing effortless. The interface ensures users can easily explore both products and services, with clear calls to action for adding items to cart or booking hair care services.
Impact & Value
This project effectively elevates Midey Hair Collection’s digital retail and service presence, helping translate premium hair offerings into a seamless online experience. By balancing product showcase with professional styling services, the website supports both customer acquisition and repeat engagement, driving both sales and bookings while reinforcing brand credibility in the competitive hair fashion space.
