Facebook has always been full of many surprises and are very strategic about sustaining its app. From the recent acquisition of Giphy ( An American online database and search engine which allows people to share short animated videos with no sound.) to other well known apps like Instagram , Whatsapp , It is a clear fact that Facebook is on its journey to owning the web .
The recent eCommerce feature recently introduced on its app will go a long way to help small scale businesses sell more and reach more audience . Facebook currently has over 2.6 billion active users per month , this means businesses has more audience to reach and which will in-turn lead to increase in sales and visibility
The likes of Amazon , Ebay, Jumia,Alixpress etc have been around for a while and have won the heart of many . One of the major question that will be asked about this recent Facebook shop is the issue of trust.
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When it comes to online shopping , the major factor is trust . This is the reason why people tends to shop on known online stores rather than risking their money on a new shop. So will Facebook be able to handle this issue of trust between merchants and online shoppers?
Opening a Facebook shop is easy , once you have a business page , you can easily create an online shops for your business . Do you sell apparel, accessories etc, this is bet time to scale up your business with the new Facebook shop
The requirements for owning a Facebook shop
- You must sell physical products or items
- You must then agree with Facebook Merchant Terms
The benefits of the new Facebook shop also include :
- Sell many products as you want
- Customize your store yourself
- Communicate with your customers easily
- You can get your store insights and the likes
According to Facebook , any user who has a Facebook page can have a Facebook shop, but the feature best serves retail and eCommerce businesses. To learn more about Facebook shop , Click here
What are your thoughts on this new feature? share in the comment box below
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