Brand Strategy

There are many good reasons why you need to consider migrating your business online and leverage the power of the internet. According to clickz.com, on average, people spend 6 hours and 42 minutes online each day.

This further strengthens the fact that a successful business does not only depends on the physical location but must also put into consideration the ability of the internet to make the business more successful.

Considering the current situation (Pandemic: COVID-19) business that has secured their space on the internet have recorded more and increased sales and engagement with their various customers and client, which from all indication is not expected to reduce because Post COVID-19 online business will continue to thrive. COVID-19 has changed our way of life and approach to a whole lot of things business included.

Much has been said about doing your “putting your business online”. To many, it may just sound too complicated or too bogus. But there are many good reasons to begin selling (and running your business) online. So here are the top 5 reasons you should establish an online presence for your offline business:

1. This Improves your Company/Business Image

The reason cannot be overemphasized considering the amount of time people now spend on the internet. Today, companies of all sizes and industries are establishing a successful online presence either through a website, blog, or a shopping platform. Not doing this would easily make customers/clients wonder how serious you

are with your business.

2. 24/7 365 Hour Availability

The internet is always available. Now this gives the benefit of having your clients and prospects read about your products and place orders at any time — day or night. On regular business days or holidays. Imagine being open and available at all times would do to your business. While your traditional offline service business is still available you can generate leads and inquiries while you are closed and follow up with those prospects and customers once you open the next day.

3. Live / Work from Anywhere

As long as the internet is available, you can easily work and live anywhere while you still coordinate and conduct every necessary for your business. With few exceptions, the internet reduces your need to “be” somewhere. Live where you want to, and let your business adapt to your lifestyle instead of the other way around. There are some notable exceptions, like landscapers, surgeons, and home painters who must be in a specific location to perform their work. Even still the interet still permits them to perform some things easily online.

Read Also: How To Open A Business Bank Account Online In Nigeria

4. Easily target the Global Market

With the brick and mortar business, you are limited to the number of individuals who can visit you at any given time, let alone find you. With a good website, you can have thousands, even tens of thousands (even millions) of people visiting your online store at once. Imagine the potential for your company, if you could expose your products and services to a potential pool of an unlimited number of interested people, that is massive.

5. The Company Responsiveness Increases

No doubt the internet allows you to deliver stuffs at almost instantly from your proposal, purchase order, order confirmation quickly to your clients. Online stores will process orders and confirm them to the client Asap. Note, faster response time means happier clients and less administrative work for you.

P.S: These are some of the most powerful reasons you should take your offline business online.

Temidayo Ajayi (CPRW)

Brand Strategist | Graphics Designer | Travel Consultant

smartrobtech.com/